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Research papers

The growth of the region

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the media measured, but, when viewed long term, also...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Katherine Page
November 1, 1996
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Citation

Page, K. (1996a, November 01). The growth of the region . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-region-